/manager/Index ${session.getAttribute("locale")} 5 Value creation architecture and engineering: a business model encompassing the firm-customer dyad /manager/Repository/uon:9894 Sat 24 Mar 2018 08:10:58 AEDT ]]> Partial least squares structural equation modeling (PLS-SEM): an emerging tool in business research /manager/Repository/uon:20783 Sat 24 Mar 2018 08:06:01 AEDT ]]> Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I - method /manager/Repository/uon:29709 Sat 24 Mar 2018 07:33:26 AEDT ]]> Identifying and treating unobserved heterogeneity with FIMIX-PLS: part II - a case study /manager/Repository/uon:27214 European Business Review, Volume 28, Issue 1) offered an overview of unobserved heterogeneity in the context of partial least squares structural equation modeling (PLS-SEM), its prevalence and challenges for social sciences researchers. This paper aims to provide an example that explains how to identify and treat unobserved heterogeneity in PLS-SEM by using the finite mixture PLS (FIMIX-PLS) module in the SmartPLS 3 software (Part II). Design/methodology/approach: This case study illustrates the application of FIMIX-PLS using a popular corporate reputation model. Findings: The case study demonstrates the capability of FIMIX-PLS to identify whether unobserved heterogeneity significantly affects structural model relationships. Furthermore, it shows that FIMIX-PLS is particularly useful for determining the number of segments to extract from the data. Research limitations/implications: Since the introduction of FIMIX-PLS, a range of alternative latent class techniques has appeared. These techniques address some of the limitations of the approach relating to, for example, its failure to handle heterogeneity in measurement models, or its distributional assumptions. This research discusses alternative latent class techniques and calls for the joint use of FIMIX-PLS and PLS prediction-oriented segmentation. Originality/value: This article is the first to offer researchers, who have not been exposed to the method, an introduction to FIMIX-PLS. Based on a state-of-the-art review of the technique, the paper offers a step-by-step tutorial on how to use FIMIX-PLS by using the SmartPLS 3 software.]]> Sat 24 Mar 2018 07:32:25 AEDT ]]>