https://ogma.newcastle.edu.au/vital/access/ /manager/Index ${session.getAttribute("locale")} 5 Creating value offerings via operant resource-based capabilities https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:7200 Sat 24 Mar 2018 08:42:23 AEDT ]]> Exploring performance differentials via resource possession and firm capabilities https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9081 Sat 24 Mar 2018 08:35:56 AEDT ]]> Value creation architecture and engineering: a business model encompassing the firm-customer dyad https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9894 Sat 24 Mar 2018 08:10:58 AEDT ]]> Managing innovation capability and co-creative interaction with customers to achieve superior firm performance https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:10984 Sat 24 Mar 2018 08:07:56 AEDT ]]> Studying the effect of market orientation and organisational culture on a brand's performance https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:10159 Sat 24 Mar 2018 08:07:28 AEDT ]]> Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:17520 Sat 24 Mar 2018 08:03:53 AEDT ]]> Balancing external adaptation and internal effectiveness: achieving better brand performance https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6402 Sat 24 Mar 2018 07:45:22 AEDT ]]> Market orientation versus innovative culture: two routes to superior brand performance https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6400 Sat 24 Mar 2018 07:45:21 AEDT ]]>