https://ogma.newcastle.edu.au/vital/access/ /manager/Index ${session.getAttribute("locale")} 5 Exploring marketing effectiveness via market orientation, resource possession and marketing capability https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9136 Wed 11 Apr 2018 13:01:30 AEST ]]> Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9137 Wed 11 Apr 2018 09:22:21 AEST ]]> International market entry mode strategy: a region-within-country perspective https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6069 Sat 24 Mar 2018 07:45:34 AEDT ]]> Explaining brand performance differentials between firms via innovation and marketing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6086 Sat 24 Mar 2018 07:44:44 AEDT ]]>