https://ogma.newcastle.edu.au/vital/access/ /manager/Index ${session.getAttribute("locale")} 5 How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:35974 Wed 22 Jan 2020 12:13:08 AEDT ]]> You see froot, you think fruit: examining the effectiveness of pseudohomophone priming https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:31510 Wed 04 Sep 2019 10:04:39 AEST ]]> Using sublexical priming to enhance brand name phonetic symbolism effects in young children https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:33768 Wed 04 Sep 2019 10:04:17 AEST ]]> Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:33769 Wed 04 Sep 2019 09:54:23 AEST ]]> Revisiting the automaticity of phonetic symbolism effects https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:20464 Sat 24 Mar 2018 08:06:55 AEDT ]]> Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:20813 Sat 24 Mar 2018 08:05:58 AEDT ]]> Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27978 Sat 24 Mar 2018 07:38:45 AEDT ]]> What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27979 Sat 24 Mar 2018 07:38:45 AEDT ]]> Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27131 Sat 24 Mar 2018 07:33:03 AEDT ]]> Names versus faces: examining spokesperson-based congruency effects in advertising https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27222 Sat 24 Mar 2018 07:32:24 AEDT ]]> The impact of age on consumer attachment to celebrities and endorsed brand attachment https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:25487 Sat 24 Mar 2018 07:30:02 AEDT ]]> Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:26715 Sat 24 Mar 2018 07:26:23 AEDT ]]> White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:25884 Sat 24 Mar 2018 07:25:54 AEDT ]]> Communicating product size using sound and shape symbolism https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:24112 Sat 24 Mar 2018 07:11:41 AEDT ]]> May the force drag your dynamic logo: the brand work-energy effect https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:37464 Mon 11 Jan 2021 16:09:20 AEDT ]]> When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:25851 Fri 11 Jan 2019 11:05:16 AEDT ]]>