https://ogma.newcastle.edu.au/vital/access/ /manager/Index ${session.getAttribute("locale")} 5 The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:11643 Wed 11 Apr 2018 16:09:52 AEST ]]> Group think or effective data collection? Conducting survey research with children https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9176 Wed 11 Apr 2018 15:30:39 AEST ]]> Sounding it out! Phonetic symbolism and children's brand name preference https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:11610 Wed 11 Apr 2018 13:58:32 AEST ]]> Examining the nature of Australian child-directed magazine advertising https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:11638 Wed 11 Apr 2018 12:51:13 AEST ]]> Business and consumer communication via online social networks: a preliminary investigation. https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9167 Wed 11 Apr 2018 11:41:23 AEST ]]> Naming brands: implications for children's brand awareness https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9175 Wed 11 Apr 2018 10:31:27 AEST ]]> Examining the automaticity of product placement effects https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:17468 Wed 11 Apr 2018 09:53:27 AEST ]]> You see froot, you think fruit: examining the effectiveness of pseudohomophone priming https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:31510 Wed 04 Sep 2019 10:04:39 AEST ]]> Antecedents and consequences of children's brand community participation: a replication and extension study https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:33771 Tue 03 Sep 2019 18:27:01 AEST ]]> Learning through experience: the impact of direct experience on children's brand awareness https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:7049 Sat 24 Mar 2018 08:38:03 AEDT ]]> It's not kids' play! reflecting on the child-orientated research experience https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:12785 Sat 24 Mar 2018 08:17:24 AEDT ]]> Examining the impact of product placement, television advertising and print advertising on consumer attitudes and intentions: a comparison study https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:12096 Sat 24 Mar 2018 08:07:37 AEDT ]]> Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:20813 Sat 24 Mar 2018 08:05:58 AEDT ]]> Examining children's preference for phonetically manipulated brand names across two English accent groups https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:21044 Sat 24 Mar 2018 08:00:36 AEDT ]]> Phonetic symbolism and children's brand name preferences https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:17740 Sat 24 Mar 2018 07:57:39 AEDT ]]> Children's band-related social interaction: a preliminary investigation into the impact of age, sex and birth-order https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6088 Sat 24 Mar 2018 07:44:45 AEDT ]]> What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27979 Sat 24 Mar 2018 07:38:45 AEDT ]]> Names versus faces: examining spokesperson-based congruency effects in advertising https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27222 Sat 24 Mar 2018 07:32:24 AEDT ]]> Measuring motivations for popular music concert attendance https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:25461 Sat 24 Mar 2018 07:31:59 AEDT ]]> Children's participation in brand-based social networks: examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:25474 Sat 24 Mar 2018 07:31:55 AEDT ]]> The presence of violent messages in child-oriented magazine advertising: considerations for Australian advertising guidelines https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:23566 Sat 24 Mar 2018 07:14:10 AEDT ]]> Exploring children's attitudes towards research participation https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:22211 Sat 24 Mar 2018 07:11:17 AEDT ]]> Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:28237 Fri 11 Jan 2019 11:04:39 AEDT ]]>