Your selections:
Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia
Sounding it out! Phonetic symbolism and children's brand name preference
- Baxter, Stacey, Lowrey, Tina M.
The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework
- Baxter, Stacey, Perkins, Alicia
- Jones, Kirsty, Vilches-Montero, Sonia, Baxter, Stacey
- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia
You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia
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