Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firms
An investigation into market orientation among non-profit organisations in Hong Kong and its associated effects on fundraising performance and donor relationships
Are you sure you would like to clear your session, including search history and login status?