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customer engagement behaviour

1China 1brands 1customer experience 1customer helping behavior 1customer perceived value 1mobile technology 1partial least squares path modelling 1service convenience 1service fairness 1social media 1word of mouth

1Carlson, Jamie 1Chen, Tom 1Lassar, Walfried M. 1Rahman, Mohammad M. 1Roy, Sanjit Kumar 1Shekhar, Vaibhav 1Taylor, Alexander 1Voola, Ranjit

Date

12018 12019

Facets

1China 1brands 1customer experience 1customer helping behavior 1customer perceived value 1mobile technology 1partial least squares path modelling 1service convenience 1service fairness 1social media 1word of mouth

1Carlson, Jamie 1Chen, Tom 1Lassar, Walfried M. 1Rahman, Mohammad M. 1Roy, Sanjit Kumar 1Shekhar, Vaibhav 1Taylor, Alexander 1Voola, Ranjit

Date

12018 12019

Title
Creator
Date

Customer engagement behaviors: The role of service convenience, fairness and quality

- Roy, Sanjit Kumar, Shekhar, Vaibhav, Lassar, Walfried M., Chen, Tom

Creator: Roy, Sanjit Kumar , Shekhar, Vaibhav , Lassar, Walfried M. , Chen, Tom
Resource Type: journal article
Date: 2018

Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

- Carlson, Jamie, Rahman, Mohammad M., Taylor, Alexander, Voola, Ranjit

Creator: Carlson, Jamie , Rahman, Mohammad M. , Taylor, Alexander , Voola, Ranjit
Resource Type: journal article
Date: 2019

1

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