Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia

- O'Cass, Aron, Ngo, Liem

An e-retailing assessment of perceived website-service innovativeness: implications for website quality evaluations, trust, loyalty and word of mouth

- O'Cass, Aron, Carlson, Jamie

Brand trust: an Australian replication of a two-factor structure

- Rosenberger III, Philip J.

Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia

- Cater, William Harry

Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding

- O'Cass, Aron, Carlson, Jamie

Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong

- Cheung, Man Lai

Governance states and national political identities: angels, devils and belligerents

- Imre, Rob, Jose, Jim

Optimizing the online channel in professional sport to create trusting and loyal consumers: the role of the professional sports team brand and service quality

- Carlson, Jamie, O'Cass, Aron

Phonetic symbolism and children's brand name preferences

- Baxter, Stacey, Lowrey, Tina

Recent developments in teacher training and their consequences for the 'University Project' in education

- Whitty, Geoff

Socioeconomically disadvantaged smokers' ratings of plain and branded cigarette packaging: an experimental study

- Guillaumier, Ashleigh, Bonevski, Billie, Paul, Chris, Durkin, Sarah, D'Este, Catherine

Student-based conceptualisations of university brands: a brand loyalty model

- Mocatta, Antonia

The Impact of Artificial Intelligence on Branding: A Bibliometric Analysis (1982-2019)

- Varsha, P. S., Akter, Shahriar, Kumar, Amit, Gochhait, Saikat, Patagundi, Basanna