Naming brands: implications for children's brand awareness
Baxter, Stacey, Webster, Cynthia
Sounding it out! Phonetic symbolism and children's brand name preference
Baxter, Stacey, Lowrey, Tina M.
Communicating product size using sound and shape symbolism
Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina
Knowledge of proprietary and generic drug names among hospital prescribers: time to mandate generic prescribing?
Davis, Joshua S., Barrett, Thomas, Harris, Lisa
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