Sounding it out! Phonetic symbolism and children's brand name preference
Examining the nature of Australian child-directed magazine advertising
Examining the effects of perceived web innovateness in e-retailing.
The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework
Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India
Identification in popular music: a netnographic exploration of online fan communities
Assessing connectivity in ICT-driven consumer empowerment
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
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