Exploring marketing effectiveness via market orientation, resource possession and marketing capability
Using service logic to interpret customers' experiences during call centre interactions.
Business and consumer communication via online social networks: a preliminary investigation.
Naming brands: implications for children's brand awareness
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing
Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks
The role of customer community in value co-creation for third places: an example of senior citizens
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
Group think or effective data collection? Conducting survey research with children
Brand trust: an Australian replication of a two-factor structure
Creating compelling e-service encounters: examining e-service attributes and flow
Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions
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