Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
Brand trust: an Australian replication of a two-factor structure
Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions
Assessing connectivity in ICT-driven consumer empowerment
Identification in popular music: a netnographic exploration of online fan communities
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
The role of customer community in value co-creation for third places: an example of senior citizens
Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India
Understanding e-WOM influence using social location based services: qualitative evidence from service encounters
Exploring factors affecting mobile social media interactions within service environments: a theoretical framework
The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework
Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of Female consumers: a conceptual framework
Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks
Using service logic to interpret customers' experiences during call centre interactions.
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing
Creating compelling e-service encounters: examining e-service attributes and flow
Examining the effects of perceived web innovateness in e-retailing.
Examining the interrelationships of relationship quality, customer loyalty and cross buying behaviour in the Hong Kong retail banking industry
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