Examining the nature of Australian child-directed magazine advertising
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of Female consumers: a conceptual framework
Exploring factors affecting mobile social media interactions within service environments: a theoretical framework
Understanding e-WOM influence using social location based services: qualitative evidence from service encounters
The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework
Using service logic to interpret customers' experiences during call centre interactions.
Business and consumer communication via online social networks: a preliminary investigation.
Sounding it out! Phonetic symbolism and children's brand name preference
Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India
Naming brands: implications for children's brand awareness
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing
Identification in popular music: a netnographic exploration of online fan communities
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks
The role of customer community in value co-creation for third places: an example of senior citizens
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
Examining the interrelationships of relationship quality, customer loyalty and cross buying behaviour in the Hong Kong retail banking industry
Group think or effective data collection? Conducting survey research with children
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