Your selections:
Examining the effects of service brand communications on brand evaluation
Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status
Exploring positively- versus negatively-valenced brand engagement: a conceptual model
- Hollebeek, Linda D., Chen, Tom
Communicating product size using sound and shape symbolism
- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina
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