Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I - method
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Identifying and treating unobserved heterogeneity with FIMIX-PLS: part II - a case study
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Partial least squares structural equation modeling (PLS-SEM): an emerging tool in business research
Hair Jr, Joe F., Sarstedt, Marko, Hopkins, Lucas, Kuppelwieser, Volker G.
Value creation architecture and engineering: a business model encompassing the firm-customer dyad
Ngo, Liem Viet, O'Cass, Aron
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