What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia
How collinearity affects mixture regression results
Becker, Jan-Michael, Ringle, Christian M., Sarstedt, Marko, Völckner, Franziska
The impact of the amount of available information on decision delay: the role of common features
Nagpal, Anish, Khare, Adwait, Chowdhury, Tilottama, Labrecque, Lauren I., Pandit, Ameet
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina M.
The joint effects of advertising and product trial: a source-monitoring perspective
Kum, Doreen, Lee, Yih Hwai
Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences
What really matters in attraction effect research: when choices have economic consequences
Lichters, Marcel, Bengart, Paul, Sarstedt, Marko, Vogt, Bodo
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