Your selections:
Customer engagement with brands in social media platforms Configurations, equifinality and sharing
- Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, Rahman, Mohammad Mahfuzur
- O'Cass, Aron, Weerawardena, Jay
Families and food: exploring food well-being in poverty
- Voola, Archana, Voola, Ranjit, Wyllie, Jessica, Carlson, Jamie, Sridharan, Srinivas
For all to see: social risk and observable complaining on Facebook
- Armstrong, Christine, Kulczynski, Alicia, Brennan, Stacey
Implementing competitive strategies: the role of responsive and proactive market orientations
Managerial views of consumerism: a two-country comparison
Market orientation versus innovative culture: two routes to superior brand performance
- O'Cass, Aron, Ngo, Liem Viet
Measurement in the social sciences: where C-OAR-SE delivers and where it does not
- Salzberger, Thomas, Sarstedt, Marko, Diamantopoulos, Adamantios
Names versus faces: examining spokesperson-based congruency effects in advertising
- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia
Promoting authenticity through celebrity brands
- Kennedy, Amanda, Baxter, Stacey M., Kulczynski, Alicia
Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia
Retail sales explanations: resolving unsatisfactory sales encounters
- Dunning, Jarrad, O'Cass, Aron, Pecotich, Anthony
Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia
The effect of construal level on time perceptions, confidence in judgements and future preferences
- Vilches-Montero, Sonia Noemi, Spence, Mark T.
The internet, consumer empowerment and marketing strategies
- Pires, Guilherme D., Stanton, John, Rita, Paulo
The role of convenience in a recreational shopping trip
- Reimers, Vaughan, Chao, Fred
- Chen, Tom, Drennan, Judy, Andrews, Lynda, Hollebeek, Linda D.
You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia
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