Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
O'Cass, Aron, Craig, Julian
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron, Weerawardena, Jay
Implementing competitive strategies: the role of responsive and proactive market orientations
Voola, Ranjit, O'Cass, Aron
Managerial views of consumerism: a two-country comparison
Quazi, Ali M.
Market orientation versus innovative culture: two routes to superior brand performance
O'Cass, Aron, Ngo, Liem Viet
Measurement in the social sciences: where C-OAR-SE delivers and where it does not
Salzberger, Thomas, Sarstedt, Marko, Diamantopoulos, Adamantios
Names versus faces: examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia
Retail sales explanations: resolving unsatisfactory sales encounters
Dunning, Jarrad, O'Cass, Aron, Pecotich, Anthony
The effect of construal level on time perceptions, confidence in judgements and future preferences
Vilches-Montero, Sonia Noemi, Spence, Mark T.
The internet, consumer empowerment and marketing strategies
Pires, Guilherme D., Stanton, John, Rita, Paulo
The role of convenience in a recreational shopping trip
Reimers, Vaughan, Chao, Fred
User experience sharing: understanding customer initiation of value co-creation in online communities
Chen, Tom, Drennan, Judy, Andrews, Lynda, Hollebeek, Linda D.
You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia
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