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Your selections:
May the force drag your dynamic logo: the brand work-energy effect
- Baxter, Stacey M., Ilicic, Jasmina
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
- Kulczynski, Alicia, Ilicic, Jasmina, Baxter, Stacey M.
White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings
- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia
Examining children's preference for phonetically manipulated brand names across two English accent groups
- Baxter, Stacey, Lowrey, Tina M.
Revisiting the automaticity of phonetic symbolism effects
- Baxter, Stacey M., Kulczynski, Alicia, Ilicic, Jasmina
An introduction to the application of (case 1) best-worst scaling in marketing research
- Louviere, Jordan, Lings, Ian, Islam, Towhidul, Gudergan, Siegfried, Flynn, Terry
The time vs. money effect. A conceptual replication
- Müller, Holger, Lehmann, Sebastian, Sarstedt, Marko
Cancelation efficiency: why the effect of comparison direction strengthens with choice set size
- Hung, Yu-Chen, Yeung, Catherine W. M.
Do social product features have value to consumers?
- Auger, Pat, Devinney, Timothy M., Louviere, Jordan J., Burke, Paul F.
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