Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
Weerawardena, Jay, O'Cass, Aron George, Julian, Craig
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron, Weerawardena, Jay
The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance
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