The role of power distance in the application of relationship marketing orientation to the internal business environment
Cheung, Rachel Shuk Yee, Pires, Guilherme D.
Towards a rigorous conceptual framework for examining international medical travel
Chow, Chi Lei Julie, Pires, Guilherme D., Rosenberger III, Philip J.
The moderating effect of cost orientation on RMO adoption in the hospitality industry
Lee, Howard C. W., Pires, Guilherme D., Rosenberger III, Philip J.
Revisiting the substantiality criterion: from ethnic marketing to market segmentation
Pires, Guilherme D., Stanton, John, Stanton, Patricia
The internet, consumer empowerment and marketing strategies
Pires, Guilherme D., Stanton, John, Rita, Paulo
The interaction of foreign direct investment with electronic commerce in less developed countries
Pires, Guilherme D., Stanton, John, Salavrakos, Ioannis-Dionysios
The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce
Pires, Guilherme D., Aisbett, Janet
Revisiting the substantiality test: from ethnic marketing to market segmentation
Pires, Guilherme D., Stanton, John
Ethnic marketing ethics
Revisiting ethnic marketing ethics
Ethnic marketing: accepting the challenge of cultural diversity
Pires, Guilherme D., Stanton, P. John
Ethnic marketing: culturally sensitive theory and practice
A research framework for examining customer participation in value co-creation: applying the service dominant logic to the provision of living support services to oncology day-care patients
Rehman, Muqqadas, Dean, Alison M., Pires, Guilherme D.
Need for a linked-emic approach in domestic marketing
Stanton, John, Pires, Guilherme D.
Conceptualising the effect of brand love on consumers' repurchase intentions for consumer products
Suetrong, Prapatsorn, Pires, Guilherme D., Chen, Tom
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