Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography

- Kulczynski, Alicia, Hook, Margurite

A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations

- Kulczynski, Alicia, Brennan, Stacey, Ilicic, Jasmina

Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour

- Armstrong, Christine, Kulczynski, Alicia, Brennan, Stacey

For all to see: social risk and observable complaining on Facebook

- Armstrong, Christine, Kulczynski, Alicia, Brennan, Stacey

Promoting authenticity through celebrity brands

- Kennedy, Amanda, Baxter, Stacey M., Kulczynski, Alicia

Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities

- Hook, Margurite, Kulczynski, Alicia

'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

Sinfully decadent: priming effects of immoral advertising symbols on indulgence

- Ilicic, Jasmina, Brennan, Stacey M., Kulczynski, Alicia

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

To meet or meat? homophones in advertising encourage judgments and behaviors in children

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

Antecedents and consequences of participation in brand communities: A literature review

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

- Ilicic, Jasmina, Kulczynski, Alicia, Baxter, Stacy M.

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments

- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

Antecedents and consequences of children's brand community participation: a replication and extension study

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

- Kulczynski, Alicia, Ilicic, Jasmina, Baxter, Stacey M.

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina M.

You see froot, you think fruit: examining the effectiveness of pseudohomophone priming

- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

- Baxter, Stacey M., Kulczynski, Alicia, Ilicic, Jasmina