Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions

- Wyllie, Jessica, Baxter, Stacey, Kulczynski, Alicia

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

- Kulczynski, Alicia, Ilicic, Jasmina, Baxter, Stacey M.

Measuring motivations for popular music concert attendance

- Kulczynski, Alicia, Baxter, Stacey, Young, Tamara

A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations

- Kulczynski, Alicia, Brennan, Stacey, Ilicic, Jasmina

Concert attendee behaviour: the influence of motivations, fan identification and product involvement

- Kulczynski, Alicia

When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis

- Kulczynski, Alicia, Ilicic, Jasmina, Baxter, Stacey M.

Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography

- Kulczynski, Alicia, Hook, Margurite

Promoting authenticity through celebrity brands

- Kennedy, Amanda, Baxter, Stacey M., Kulczynski, Alicia

How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

- Ilicic, Jasmina, Kulczynski, Alicia, Baxter, Stacy M.

White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

To meet or meat? homophones in advertising encourage judgments and behaviors in children

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

The impact of age on consumer attachment to celebrities and endorsed brand attachment

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

Names versus faces: examining spokesperson-based congruency effects in advertising

- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia

Sinfully decadent: priming effects of immoral advertising symbols on indulgence

- Ilicic, Jasmina, Brennan, Stacey M., Kulczynski, Alicia

Antecedents and consequences of children's brand community participation: a replication and extension study

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities

- Hook, Margurite, Kulczynski, Alicia

Antecedents and consequences of participation in brand communities: A literature review

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia