You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Applying service logic to education: the co-creation experience and value outcomes
Antecedents and consequences of children's brand community participation: a replication and extension study
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
Concert attendee behaviour: the influence of motivations, fan identification and product involvement
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