White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia

Children's participation in brand-based social networks: examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis

- Kulczynski, Alicia, Ilicic, Jasmina, Baxter, Stacey M.

Names versus faces: examining spokesperson-based congruency effects in advertising

- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

- Baxter, Stacey M., Kulczynski, Alicia, Ilicic, Jasmina

Antecedents and consequences of children's brand community participation: a replication and extension study

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

You see froot, you think fruit: examining the effectiveness of pseudohomophone priming

- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia

Applying service logic to education: the co-creation experience and value outcomes

- Dean, Alison M., Griffin, Matthew, Kulczynski, Alicia

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

- Kulczynski, Alicia, Ilicic, Jasmina, Baxter, Stacey M.

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina M.

Communicating product size using sound and shape symbolism

- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina

How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

- Ilicic, Jasmina, Kulczynski, Alicia, Baxter, Stacy M.

Concert attendee behaviour: the influence of motivations, fan identification and product involvement

- Kulczynski, Alicia

Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions

- Wyllie, Jessica, Baxter, Stacey, Kulczynski, Alicia

Measuring motivations for popular music concert attendance

- Kulczynski, Alicia, Baxter, Stacey, Young, Tamara

Revisiting the automaticity of phonetic symbolism effects

- Baxter, Stacey M., Kulczynski, Alicia, Ilicic, Jasmina

The impact of age on consumer attachment to celebrities and endorsed brand attachment

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia