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Your selections:
Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations
- Ilicic, Jasmina, Baxter, Stacey
Revisiting the automaticity of phonetic symbolism effects
- Baxter, Stacey M., Kulczynski, Alicia, Ilicic, Jasmina
What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia
Communicating product size using sound and shape symbolism
- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina
Names versus faces: examining spokesperson-based congruency effects in advertising
- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia
Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type
- Rayner, Ethan, Baxter, Stacey M., Ilicic, Jasmina
Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships
- Baxter, Stacey M., Ilicic, Jasmina
Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
The impact of age on consumer attachment to celebrities and endorsed brand attachment
- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia
When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis
- Kulczynski, Alicia, Ilicic, Jasmina, Baxter, Stacey M.
White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina M.
You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising
- Ilicic, Jasmina, Kulczynski, Alicia, Baxter, Stacy M.
May the force drag your dynamic logo: the brand work-energy effect
Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments
- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia
Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments
- Kennedy, Amanda, Baxter, Stacey M., Ilicic, Jasmina
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