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Your selections:
You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia
White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings
- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia
When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis
- Kulczynski, Alicia, Ilicic, Jasmina, Baxter, Stacey M.
What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina M.
To meet or meat? homophones in advertising encourage judgments and behaviors in children
Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships
- Baxter, Stacey M., Ilicic, Jasmina
The impact of age on consumer attachment to celebrities and endorsed brand attachment
Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type
- Rayner, Ethan, Baxter, Stacey M., Ilicic, Jasmina
Sinfully decadent: priming effects of immoral advertising symbols on indulgence
- Ilicic, Jasmina, Brennan, Stacey M., Kulczynski, Alicia
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments
- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia
Revisiting the automaticity of phonetic symbolism effects
- Baxter, Stacey M., Kulczynski, Alicia, Ilicic, Jasmina
Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
Names versus faces: examining spokesperson-based congruency effects in advertising
May the force drag your dynamic logo: the brand work-energy effect
Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising
- Ilicic, Jasmina, Kulczynski, Alicia, Baxter, Stacy M.
Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations
- Ilicic, Jasmina, Baxter, Stacey
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