You see froot, you think fruit: examining the effectiveness of pseudohomophone priming

- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia

What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

- Baxter, Stacey M., Kulczynski, Alicia, Ilicic, Jasmina

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina M.

Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships

- Baxter, Stacey M., Ilicic, Jasmina

Revisiting the automaticity of phonetic symbolism effects

- Baxter, Stacey M., Kulczynski, Alicia, Ilicic, Jasmina

May the force drag your dynamic logo: the brand work-energy effect

- Baxter, Stacey M., Ilicic, Jasmina

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments

- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia

Communicating product size using sound and shape symbolism

- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina

How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

- Ilicic, Jasmina, Kulczynski, Alicia, Baxter, Stacy M.

White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

To meet or meat? homophones in advertising encourage judgments and behaviors in children

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

The impact of age on consumer attachment to celebrities and endorsed brand attachment

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

Names versus faces: examining spokesperson-based congruency effects in advertising

- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia

Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations

- Ilicic, Jasmina, Baxter, Stacey

Sinfully decadent: priming effects of immoral advertising symbols on indulgence

- Ilicic, Jasmina, Brennan, Stacey M., Kulczynski, Alicia

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments

- Kennedy, Amanda, Baxter, Stacey M., Ilicic, Jasmina