Exploring positively- versus negatively-valenced brand engagement: a conceptual model
Hollebeek, Linda D., Chen, Tom
Epilogue to the special issue and reflections on the future of engagement research (commentary)
Hollebeek, Linda D., Conduit, Jodie, Sweeney, Jill, Soutar, Geoffrey, Karpen, Ingo O., Jarvis, Wade, Chen, Tom
User experience sharing: understanding customer initiation of value co-creation in online communities
Chen, Tom, Drennan, Judy, Andrews, Lynda, Hollebeek, Linda D.
S-D logic – informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D., Srivastava, Rajendra K., Chen, Tom
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