Service branding: consumer verdicts on service brands
Grace, Debra, O'Cass, Aron
An examination of the antecedents of repatronage intentions across different retail store formats
Understanding the role of retail store service in light of self-image: store image congruence
O'Cass, Aron, Grace, Debra
Service brands and communication effects
An exploratory perspective of service brand associations
Are you sure you would like to clear your session, including search history and login status?