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Your selections:
White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings
- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia
When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis
- Kulczynski, Alicia, Ilicic, Jasmina, Baxter, Stacey M.
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina M.
To meet or meat? homophones in advertising encourage judgments and behaviors in children
Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships
- Baxter, Stacey M., Ilicic, Jasmina
The wellbeing of financial counselors: a study of work stress and job satisfaction
- Griffiths, Margaret F., Baxter, Stacey M., Townley-Jones, Maureen E.
The impact of age on consumer attachment to celebrities and endorsed brand attachment
Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type
- Rayner, Ethan, Baxter, Stacey M., Ilicic, Jasmina
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments
- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia
Revisiting the automaticity of phonetic symbolism effects
- Baxter, Stacey M., Kulczynski, Alicia, Ilicic, Jasmina
Promoting authenticity through celebrity brands
- Kennedy, Amanda, Baxter, Stacey M., Kulczynski, Alicia
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
May the force drag your dynamic logo: the brand work-energy effect
Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
Communicating product size using sound and shape symbolism
- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina
Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments
- Kennedy, Amanda, Baxter, Stacey M., Ilicic, Jasmina
Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
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