The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework
Antecedents and consequences of children's brand community participation: a replication and extension study
Examining the automaticity of product placement effects
Business and consumer communication via online social networks: a preliminary investigation.
Examining the nature of Australian child-directed magazine advertising
Sounding it out! Phonetic symbolism and children's brand name preference
Naming brands: implications for children's brand awareness
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