Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding
- Creator: O'Cass, Aron , Carlson, Jamie
- Resource Type: book chapter
- Date: 2009
Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status
- Creator: O'Cass, Aron , Choy, Eric
- Resource Type: journal article
- Date: 2008
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
- Creator: O'Cass, Aron , Ngo, Liem
- Resource Type: conference paper
- Date: 2009
Balancing external adaptation and internal effectiveness: achieving better brand performance
- Creator: O'Cass, Aron , Ngo, Liem Viet
- Resource Type: journal article
- Date: 2007
Service brands and communication effects
- Creator: O'Cass, Aron , Grace, Debra
- Resource Type: journal article
- Date: 2004
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
- Creator: O'Cass, Aron , Weerawardena, Jay
- Resource Type: journal article
- Date: 2009
Exploring consumer status and conspicuous consumption
- Creator: O'Cass, Aron , McEwen, Hmily
- Resource Type: journal article
- Date: 2004
Exploring performance differentials via resource possession and firm capabilities
- Creator: Ngo, Liem Viet , O'Cass, Aron
- Resource Type: conference paper
- Date: 2009
Creating value offerings via operant resource-based capabilities
- Creator: Ngo, Liem Viet , O'Cass, Aron
- Resource Type: journal article
- Date: 2009
Value creation architecture and engineering: a business model encompassing the firm-customer dyad
- Creator: Ngo, Liem Viet , O'Cass, Aron
- Resource Type: journal article
- Date: 2010
Explaining brand performance differentials between firms via innovation and marketing
- Creator: Ngo, Liem , O'Cass, Aron
- Resource Type: conference paper
- Date: 2008
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
- Creator: Ngo, Liem , O'Cass, Aron
- Resource Type: conference paper
- Date: 2009
Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India
- Creator: Meshram, Kanika , O'Cass, Aron
- Resource Type: conference paper
- Date: 2010
The impact of firm and environmental characteristics on international joint venture (IJV) marketing performance in Thailand
- Creator: Julian, Craig , O'Cass, Aron
- Resource Type: journal article
- Date: 2004
What happens when things go wrong?: Retail sales explanations and their effects
- Creator: Jarrad, Dunning , Anthony, Pecotich , O'Cass, Aron
- Resource Type: journal article
- Date: 2004
Individual social issue experiences: an exploration of the future orientation of individuals, perceived consequences and feeling
- Creator: Griffin, Deborah , O'Cass, Aron
- Resource Type: conference paper
- Date: 2008
An exploration of personality and speed limit compliance
- Creator: Griffin, Deborah , O'Cass, Aron
- Resource Type: journal article
- Date: 2010
Service branding: consumer verdicts on service brands
- Creator: Grace, Debra , O'Cass, Aron
- Resource Type: journal article
- Date: 2005
An examination of the antecedents of repatronage intentions across different retail store formats
- Creator: Grace, Debra , O'Cass, Aron
- Resource Type: journal article
- Date: 2005
Examining the effects of service brand communications on brand evaluation
- Creator: Grace, D. , O'Cass, Aron
- Resource Type: journal article
- Date: 2005