Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
- Creator: O'Cass, Aron , Craig, Julian
- Resource Type: journal article
- Date: 2003
Nothing but net!: A study of the information content in Australian professional basketball websites
- Creator: Carlson, Jamie , Rosenberger III, Philip J. , Muthaly, Siva
- Resource Type: journal article
- Date: 2003
The place of sensemaking in market information processing theory
- Creator: Cowley, Kym
- Resource Type: conference paper
- Date: 2003
A conceptual framework to manage e-loyalty in business-to-consumer e-commerce
- Creator: Carlson, Jamie , Sinnappan, Suku , Kriz, Anton
- Resource Type: book chapter
- Date: 2005
A decision-making framework for adoption of e-procurement
- Creator: Aisbett, Janet , Lasch, R. , Pires, Guilherme
- Resource Type: journal article
- Date: 2005
A decision-making framework for adoption of e-procurement
- Creator: Aisbett, Janet , Lasch, Rainer , Pires, Guilherme
- Resource Type: journal article
- Date: 2005
Ethnic marketing: accepting the challenge of cultural diversity
- Creator: Pires, Guilherme D. , Stanton, P. John
- Resource Type: book
- Date: 2005
Studying the effect of market orientation and organisational culture on a brand's performance
- Creator: O'Cass, Aron , Ngo, Liem Viet , Budiman, Arief , Bougoure, Ursula
- Resource Type: conference paper
- Date: 2005
The dynamics of exploring future market potential of genetically modified foods
- Creator: D'Souza, C , Quazi, Ali
- Resource Type: journal article
- Date: 2005
Construction of a measure of an organizational sensemaking system and its consequences for organizational performance
- Creator: Cowley, Kym
- Resource Type: thesis
- Date: 2007
Embracing a service-dominant logic within the supply chain
- Creator: Keating, Bryon , Coltman, Tim , Kriz, Anton
- Resource Type: conference paper
- Date: 2007
A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise
- Creator: Ward, Steven , Pecotich, Anthony , O'Cass, Aron , Julian, Craig C.
- Resource Type: journal article
- Date: 2008
Explaining brand performance differentials between firms via innovation and marketing
- Creator: Ngo, Liem , O'Cass, Aron
- Resource Type: conference paper
- Date: 2008
Formative versus reflective measurement models: two applications of formative measurement
- Creator: Coltman, Tim , Devinney, Timothy M. , Midgley, David F. , Venaik, Sunil
- Resource Type: journal article
- Date: 2008
Redefining business horizons
- Creator: Sahay, B. S. , Ranjan, Jayanthi , Thakur, Rajiv R. , Nicholas, Stephen
- Resource Type: book
- Date: 2008
The relevance of minority ethnic groups for marketing: a research framework
- Creator: Pires, Guilherme , Stanton, John , Stanton, Patricia
- Resource Type: journal article
- Date: 2008
Government slow to act on public preference for total pub smoking ban (letter)
- Creator: Bonevski, Billie , Walsh, Raoul A. , Paul, Christine L.
- Resource Type: journal article
- Date: 2009
Socially responsible practices of Australian SMES: a marketing perspective
- Creator: Mankelow, Gary , Quazi, Ali
- Resource Type: conference paper
- Date: 2009
Examining the effects of website-induced flow in professional sporting team websites
- Creator: O'Cass, Aron , Carlson, Jamie
- Resource Type: journal article
- Date: 2010
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
- Creator: Sok, Phyra , O'Cass, Aron
- Resource Type: conference paper
- Date: 2010