The importance of social product attributes in consumer purchasing decisions: a multi-country comparative study
- Creator: Auger, Pat , Devinney, Timothy M. , Louviere, Jordan J.
- Resource Type: journal article
- Date: 2010
Chinese multinationals' approach to international human resource management: a longitudinal study
- Creator: Zhu, Judith Shuqin
- Resource Type: journal article
- Date: 2019
Spillover effects in marketing: integrating core research domains
- Creator: Raufeisen, Xenia , Wulf, Linda , Köcher, Sören , Faupel, Ulya , Holzmüller, Hartmut H.
- Resource Type: journal article
- Date: 2019