Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2019
Spillover effects in marketing: integrating core research domains
- Creator: Raufeisen, Xenia , Wulf, Linda , Köcher, Sören , Faupel, Ulya , Holzmüller, Hartmut H.
- Resource Type: journal article
- Date: 2019
Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships
- Creator: Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2015
Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations
- Creator: Ilicic, Jasmina , Baxter, Stacey
- Resource Type: journal article
- Date: 2014