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Showing items 1 - 12 of 12

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  • Australian and New Zealand Marketing Academy Conference 2009 (ANZMAC 2009). Proceedings of the Australian and New Zealand Marketing Academy Conference 2009 (Melbourne 30 November - 2 December, 2009)
Subject
2branding 2children 2e-service quality 2market orientation 1Australia 1Facebook 1RBV 1S-D logic 1brand name 1brand orientation 1brand recognition 1brand strength 1brand trust 1call centres 1co-creation 1commencing students 1communication 1consumer interaction 1corporate branding 1customer community
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Creator
4O'Cass, Aron 3Baxter, Stacey 3Carlson, Jamie 2Cowley, Kym 2Dean, Alison 2Ngo, Liem 2Rosenberger III, Philip J. 1Browne, Rebecca 1Clements, Elise 1Dean, Alison M. 1Harris, Rebecca 1Meshram, Kanika 1Regan, Nicole 1Webster, Cynthia
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Facets
Subject
2branding 2children 2e-service quality 2market orientation 1Australia 1Facebook 1RBV 1S-D logic 1brand name 1brand orientation 1brand recognition 1brand strength 1brand trust 1call centres 1co-creation 1commencing students 1communication 1consumer interaction 1corporate branding 1customer community
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Creator
4O'Cass, Aron 3Baxter, Stacey 3Carlson, Jamie 2Cowley, Kym 2Dean, Alison 2Ngo, Liem 2Rosenberger III, Philip J. 1Browne, Rebecca 1Clements, Elise 1Dean, Alison M. 1Harris, Rebecca 1Meshram, Kanika 1Regan, Nicole 1Webster, Cynthia
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  • Title
  • Creator
  • Date

Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia

  • Creator: O'Cass, Aron , Ngo, Liem
  • Resource Type: conference paper
  • Date: 2009

Brand trust: an Australian replication of a two-factor structure

  • Creator: Rosenberger III, Philip J.
  • Resource Type: conference paper
  • Date: 2009

Business and consumer communication via online social networks: a preliminary investigation.

  • Creator: Browne, Rebecca , Clements, Elise , Harris, Rebecca , Baxter, Stacey
  • Resource Type: conference paper
  • Date: 2009

Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks

  • Creator: Dean, Alison M. , Cowley, Kym
  • Resource Type: conference paper
  • Date: 2009

Creating compelling e-service encounters: examining e-service attributes and flow

  • Creator: Carlson, Jamie , O'Cass, Aron
  • Resource Type: conference paper
  • Date: 2009

Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions

  • Creator: Regan, Nicole , Carlson, Jamie , Rosenberger III, Philip J.
  • Resource Type: conference paper
  • Date: 2009

Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing

  • Creator: Carlson, Jamie , O'Cass, Aron
  • Resource Type: conference paper
  • Date: 2009

Exploring marketing effectiveness via market orientation, resource possession and marketing capability

  • Creator: Ngo, Liem , O'Cass, Aron
  • Resource Type: conference paper
  • Date: 2009

Group think or effective data collection? Conducting survey research with children

  • Creator: Baxter, Stacey
  • Resource Type: conference paper
  • Date: 2009

Naming brands: implications for children's brand awareness

  • Creator: Baxter, Stacey , Webster, Cynthia
  • Resource Type: conference paper
  • Date: 2009

The role of customer community in value co-creation for third places: an example of senior citizens

  • Creator: Meshram, Kanika , Dean, Alison , Cowley, Kym
  • Resource Type: conference paper
  • Date: 2009

Using service logic to interpret customers' experiences during call centre interactions.

  • Creator: Dean, Alison
  • Resource Type: conference paper
  • Date: 2009

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