List Of Titles

Showing items 1 - 12 of 12

Your selections:

Australian and New Zealand Marketing Academy Conference 2009 (ANZMAC 2009). Proceedings of the Australian and New Zealand Marketing Academy Conference 2009 (Melbourne 30 November - 2 December, 2009)

Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia

Creator: O'Cass, Aron , Ngo, Liem
Resource Type: conference paper
Date: 2009

Brand trust: an Australian replication of a two-factor structure

Creator: Rosenberger III, Philip J.
Resource Type: conference paper
Date: 2009

Business and consumer communication via online social networks: a preliminary investigation.

Creator: Browne, Rebecca , Clements, Elise , Harris, Rebecca , Baxter, Stacey
Resource Type: conference paper
Date: 2009

Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks

Creator: Dean, Alison M. , Cowley, Kym
Resource Type: conference paper
Date: 2009

Creating compelling e-service encounters: examining e-service attributes and flow

Creator: Carlson, Jamie , O'Cass, Aron
Resource Type: conference paper
Date: 2009

Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions

Creator: Regan, Nicole , Carlson, Jamie , Rosenberger III, Philip J.
Resource Type: conference paper
Date: 2009

Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing

Creator: Carlson, Jamie , O'Cass, Aron
Resource Type: conference paper
Date: 2009

Exploring marketing effectiveness via market orientation, resource possession and marketing capability

Creator: Ngo, Liem , O'Cass, Aron
Resource Type: conference paper
Date: 2009

Group think or effective data collection? Conducting survey research with children

Creator: Baxter, Stacey
Resource Type: conference paper
Date: 2009

Naming brands: implications for children's brand awareness

Creator: Baxter, Stacey , Webster, Cynthia
Resource Type: conference paper
Date: 2009

The role of customer community in value co-creation for third places: an example of senior citizens

Creator: Meshram, Kanika , Dean, Alison , Cowley, Kym
Resource Type: conference paper
Date: 2009

Using service logic to interpret customers' experiences during call centre interactions.

Creator: Dean, Alison
Resource Type: conference paper
Date: 2009

1

‹ › ×