Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status
- Creator: O'Cass, Aron , Choy, Eric
- Resource Type: journal article
- Date: 2008
Exploring positively- versus negatively-valenced brand engagement: a conceptual model
- Creator: Hollebeek, Linda D. , Chen, Tom
- Resource Type: journal article
- Date: 2014
Examining the effects of service brand communications on brand evaluation
- Creator: Grace, D. , O'Cass, Aron
- Resource Type: journal article
- Date: 2005
Communicating product size using sound and shape symbolism
- Creator: Baxter, Stacey M. , Ilicic, Jasmina , Kulczynski, Alicia , Lowrey, Tina
- Resource Type: journal article
- Date: 2015