Online word-of-mouth and mobile product reviews: an experimental investigation of the mediating role of mobile self efficacy
- Creator: Furner, Christopher P. , Zinko, Robert A. , Zhu, Zhen , McDowell, William , Dalton, Adam
- Resource Type: conference paper
- Date: 2014
The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment: an empirical investigation
- Creator: Furner, Christopher P. , Zinko, Robert A.
- Resource Type: journal article
- Date: 2017