Engaging Gen Y customers in online brand communities: a cross-national assessment
- Creator: Carlson, Jamie , Rahman, Syed Mahmudur , Rahman, Mohammad M. , Wyllie, Jessica , Voola, Ranjit
- Resource Type: journal article
- Date: 2021
To follow the yellow brick road: exploring the journey to mental well-being consumption
- Creator: Wyllie, Jessica , Carlson, Jamie
- Resource Type: journal article
- Date: 2018
Transformational learning approach to embedding UN sustainable development goal 1: no poverty, in business curricula
- Creator: Voola, Ranjit , Wyllie, Jessica , Carlson, Jamie
- Resource Type: journal article
- Date: 2018
Examining word association networks: a cross-country comparison of women's perceptions of HPV testing and vaccination
- Creator: Schmid, Bernd C. , Carlson, Jamie , Rezniczek, Günther A. , Wyllie, Jessica , Jaaback, Kenneth , Vencovsky, Filip
- Resource Type: journal article
- Date: 2017
Understanding the mechanisms influencing the adoption of transformative health services: a case in mental health
- Creator: Wyllie, Jessica
- Resource Type: thesis
- Date: 2017
An examination of not-for-profit stakeholder networks for relationship management: a small-scale analysis on social media
- Creator: Wyllie, Jessica , Lucas, Benjamin , Carlson, Jamie , Kitchens, Brent , Kozary, Ben , Zaki, Mohamed
- Resource Type: journal article
- Date: 2016
Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective
- Creator: Wyllie, Jessica , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2015
Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions
- Creator: Wyllie, Jessica , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2015
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
- Creator: Wyllie, Jessica , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2014