Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model
- Creator: Olivier, Lizette , Carlson, Jamie , Rahman, Syed Mahmudur , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2022
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
- Creator: Yun, Jin Ho , Rosenberger III, Philip J. , Sweeney, Kristi
- Resource Type: journal article
- Date: 2021
Driving COBRAs: the power of social media marketing
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , De Oliveira, Mauro Jose
- Resource Type: journal article
- Date: 2021
Exploring consumer–brand engagement: a holistic framework
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2021
The role of social media elements in driving co-creation and engagement
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J. , Leung, Wilson K.S. , Chang, Man Kit
- Resource Type: journal article
- Date: 2021
Driving consumer-brand engagement and co-creation by brand interactivity
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , Jose de Oliveira, Mauro
- Resource Type: journal article
- Date: 2020
The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2020
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2019
Issues in consumer-based brand equity and agenda for future research
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , de Oliveira, Mauro Jose
- Resource Type: book chapter
- Date: 2019
Exploring the effect of social media marketing on consumer-brand engagement
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2018
The moderating effect of cost orientation on RMO adoption in the hospitality industry
- Creator: Lee, Howard C. W. , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2017
A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions
- Creator: Carlson, Jamie , Rosenberger III, Philip J. , Rahman, Mohammad M.
- Resource Type: journal article
- Date: 2016
Evaluation of comprehensive social innovation projects: the case of a local German start-up initiative
- Creator: Dotterweich, Christoph , Rosenberger III, Philip J. , Holzmüller, Hartmut H.
- Resource Type: conference paper
- Date: 2016
Factors affecting smart working: evidence from Australia
- Creator: Malik, Ashish , Rosenberger III, Philip J. , Fitzgerald, Martin , Houlcroft, Louise
- Resource Type: journal article
- Date: 2016
Transformative co-creation of value: the case of smart work hubs
- Creator: Malik, Ashish , Rosenberger III, Philip J. , Fitzgerald, Martin
- Resource Type: conference paper
- Date: 2016
Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination
- Creator: Carlson, Jamie , Rosenberger III, Philip J. , Rahman, Mohammad M.
- Resource Type: journal article
- Date: 2015
Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective
- Creator: Wyllie, Jessica , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2015
Towards a rigorous conceptual framework for examining international medical travel
- Creator: Chow, Chi Lei Julie , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2015
Advancing a conceptual model for understanding the influence of personal characteristics and values on Generation Y's attitude towards teleworking
- Creator: Cullen, Aaron , Rosenberger III, Philip J. , Malik, Ashish , Fitzgerald, Martin , Kriz, Anton
- Resource Type: conference paper
- Date: 2014
Examining the automaticity of product placement effects
- Creator: Hook, Margurite , Rosenberger III, Philip J. , Baxter, Stacey
- Resource Type: conference paper
- Date: 2014