Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
- Creator: Yun, Jin Ho , Rosenberger III, Philip J. , Sweeney, Kristi
- Resource Type: journal article
- Date: 2021
Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective
- Creator: Wyllie, Jessica , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2015
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
- Creator: Wyllie, Jessica , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2014
The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective
- Creator: Stevens, Shawn , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2012
Brand trust: an Australian replication of a two-factor structure
- Creator: Rosenberger III, Philip J.
- Resource Type: conference paper
- Date: 2009
Driving the SME shopfront retail innovation development process
- Creator: Rosenberger III, Philip J. , Pires, Guilherme , Merrilees, Bill
- Resource Type: conference paper
- Date: 2012
Brand personality differentiation in formula one motor racing: an Australian view
- Creator: Rosenberger III, Philip J. , Donahay, Brett
- Resource Type: journal article
- Date: 2008
A new retail concept taxonomy
- Creator: Rosenberger III, Philip J. , Merrilees, Bill , Miller, Dale
- Resource Type: journal article
- Date: 2001
Modelling the effects of group-travel motivations and destination image for major social-oriented events
- Creator: Regan, Nicole , Rosenberger III, Philip J. , Carlson, Jamie
- Resource Type: conference paper
- Date: 2012
Factors affecting group-oriented travel intention to major events
- Creator: Regan, Nicole , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2012
Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions
- Creator: Regan, Nicole , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: conference paper
- Date: 2009
Reevaluating green marketing: a strategic approach
- Creator: Polonsky, Michael Jay , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2001
Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model
- Creator: Olivier, Lizette , Carlson, Jamie , Rahman, Syed Mahmudur , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2022
Factors affecting smart working: evidence from Australia
- Creator: Malik, Ashish , Rosenberger III, Philip J. , Fitzgerald, Martin , Houlcroft, Louise
- Resource Type: journal article
- Date: 2016
Transformative co-creation of value: the case of smart work hubs
- Creator: Malik, Ashish , Rosenberger III, Philip J. , Fitzgerald, Martin
- Resource Type: conference paper
- Date: 2016
Australian undergraduate biotechnology student attitudes towards the teaching of ethics
- Creator: Lysaght, Tamra , Rosenberger III, Philip J. , Kerridge, Ian
- Resource Type: journal article
- Date: 2006
Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong
- Creator: Leung, Sai Yiu Francis , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2013
The moderating effect of cost orientation on RMO adoption in the hospitality industry
- Creator: Lee, Howard C. W. , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2017
Examining the automaticity of product placement effects
- Creator: Hook, Margurite , Rosenberger III, Philip J. , Baxter, Stacey
- Resource Type: conference paper
- Date: 2014
Towards a framework for understanding enduring transformational consumption choices: a mental health perspective
- Creator: Hernandez, Jessica , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: conference paper
- Date: 2013