Product placements in movies: an Australian consumer perspective on their ethicality and acceptability
- Creator: Brennan, Stacey , Rosenberger III, Philip J. , Hementera, Veronica
- Resource Type: journal article
- Date: 2004
A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions
- Creator: Carlson, Jamie , Rosenberger III, Philip J. , Rahman, Mohammad M.
- Resource Type: journal article
- Date: 2016
Super 12 rugby union: comparing the information content and infotainment usage in Australian, New Zealand and South African Super 12s website
- Creator: Carlson, Jamie , Rosenberger III, Philip J. , Paynter, John
- Resource Type: book chapter
- Date: 2003
Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination
- Creator: Carlson, Jamie , Rosenberger III, Philip J. , Rahman, Mohammad M.
- Resource Type: journal article
- Date: 2015
Nothing but net!: A study of the information content in Australian professional basketball websites
- Creator: Carlson, Jamie , Rosenberger III, Philip J. , Muthaly, Siva
- Resource Type: journal article
- Date: 2003
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2019
The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2020
The role of social media elements in driving co-creation and engagement
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J. , Leung, Wilson K.S. , Chang, Man Kit
- Resource Type: journal article
- Date: 2021
Driving consumer-brand engagement and co-creation by brand interactivity
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , Jose de Oliveira, Mauro
- Resource Type: journal article
- Date: 2020
Exploring consumer–brand engagement: a holistic framework
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2021
Issues in consumer-based brand equity and agenda for future research
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , de Oliveira, Mauro Jose
- Resource Type: book chapter
- Date: 2019
Exploring the effect of social media marketing on consumer-brand engagement
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2018
Driving COBRAs: the power of social media marketing
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , De Oliveira, Mauro Jose
- Resource Type: journal article
- Date: 2021
Driving destination-based brand equity: The role of tourists’ interaction in social-media destination brand communities
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , Leung, Wilson K. S. , Lee, Kin Yi
- Resource Type: book chapter
- Date: 2024
Towards a rigorous conceptual framework for examining international medical travel
- Creator: Chow, Chi Lei Julie , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2015
Advancing a conceptual model for understanding the influence of personal characteristics and values on Generation Y's attitude towards teleworking
- Creator: Cullen, Aaron , Rosenberger III, Philip J. , Malik, Ashish , Fitzgerald, Martin , Kriz, Anton
- Resource Type: conference paper
- Date: 2014
Evaluation of comprehensive social innovation projects: the case of a local German start-up initiative
- Creator: Dotterweich, Christoph , Rosenberger III, Philip J. , Holzmüller, Hartmut H.
- Resource Type: conference paper
- Date: 2016
The effect of corporate image in the formation of customer loyalty: an Australian replication
- Creator: Hart, Allison E. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2004
Towards a framework for understanding enduring transformational consumption choices: a mental health perspective
- Creator: Hernandez, Jessica , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: conference paper
- Date: 2013
Examining the automaticity of product placement effects
- Creator: Hook, Margurite , Rosenberger III, Philip J. , Baxter, Stacey
- Resource Type: conference paper
- Date: 2014