Identifying and reaching an ethnic market: methodological issues
- Creator: Pires, Guilherme , Stanton, John , Cheek, Bruce
- Resource Type: journal article
- Date: 2003
Influences on the perceived risk of purchasing online
- Creator: Pires, Guilherme , Stanton, John , Eckford, Andrew
- Resource Type: journal article
- Date: 2004
A decision-making framework for adoption of e-procurement
- Creator: Aisbett, Janet , Lasch, Rainer , Pires, Guilherme
- Resource Type: journal article
- Date: 2005
A decision-making framework for adoption of e-procurement
- Creator: Aisbett, Janet , Lasch, R. , Pires, Guilherme
- Resource Type: journal article
- Date: 2005
Macro issues in electronic commerce and foreign direct investment
- Creator: Pires, Guilherme , Stanton, John
- Resource Type: journal article
- Date: 2007
Cross-cultural issues in domestic ethnic marketing: an approach to address a research gap
- Creator: Stanton, John , Pires, Guilherme
- Resource Type: conference paper
- Date: 2008
Marketing issues in healthcare research
- Creator: Pires, Guilherme , Stanton, John
- Resource Type: journal article
- Date: 2008
The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance
- Creator: Gordon, Tsui Luen On , Pires, Guilherme , Stanton, John
- Resource Type: journal article
- Date: 2008
The relevance of minority ethnic groups for marketing: a research framework
- Creator: Pires, Guilherme , Stanton, John , Stanton, Patricia
- Resource Type: journal article
- Date: 2008
Consumer empowerment: a conceptual process model
- Creator: Pires, Guilherme , Stanton, John
- Resource Type: conference paper
- Date: 2009
Testing of a model evaluating e-Government portal acceptance and satisfaction
- Creator: Lai, Cora Sio Kuan , Pires, Guilherme
- Resource Type: conference paper
- Date: 2009
Assessing connectivity in ICT-driven consumer empowerment
- Creator: Pires, Guilherme , Rita, Paulo , Stanton, John
- Resource Type: conference paper
- Date: 2010
Assessing relevancy of ICT driven consumer empowerment for business
- Creator: Pires, Guilherme , Rita, Paulo , Stanton, John
- Resource Type: journal article
- Date: 2010
Influences on Macao's e-government portal adoption
- Creator: Lai, Cora Sio Kuan , Pires, Guilherme
- Resource Type: journal article
- Date: 2010
Relationship quality and continuous education: a study of fee-paying students in Hong Kong
- Creator: Narwani, Sangeeta , Pires, Guilherme
- Resource Type: journal article
- Date: 2010
Testing of a model evaluating e-government portal acceptance and satisfaction
- Creator: Lai, Cora Sio Kuan , Pires, Guilherme
- Resource Type: journal article
- Date: 2010
Conceptualising the application of relationship marketing orientation to the internal business environment
- Creator: Pires, Guilherme , Cheung, Rachel Shuk Yee
- Resource Type: journal article
- Date: 2012
Driving the SME shopfront retail innovation development process
- Creator: Rosenberger III, Philip J. , Pires, Guilherme , Merrilees, Bill
- Resource Type: conference paper
- Date: 2012
Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry
- Creator: Tong, Toni Maria , Rosenberger III, Phillip J. , Pires, Guilherme
- Resource Type: journal article
- Date: 2012
Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong
- Creator: Leung, Sai Yiu Francis , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2013