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A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing

  • Creator: O'Cass, Aron
  • Resource Type: journal article
  • Date: 2009

A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise

Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia

An e-retailing assessment of perceived website-service innovativeness: implications for website quality evaluations, trust, loyalty and word of mouth

An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model

An examination of the antecedents of repatronage intentions across different retail store formats

An exploration of personality and speed limit compliance

An exploratory perspective of service brand associations

An investigation of B2C internet commerce: e-service quality's impact on satisfaction, attitudes and behaviours

Assessing customers' perceived value of the online channel of multichannel retailers: a two country examination

Balancing external adaptation and internal effectiveness: achieving better brand performance

Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences

Creating compelling e-service encounters: examining e-service attributes and flow

Creating value offerings via operant resource-based capabilities

Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding

Examining the effects of perceived web innovateness in e-retailing.

Examining the effects of service brand communications on brand evaluation

Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing

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