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Concert attendee behaviour: the influence of motivations, fan identification and product involvement

Revisiting the automaticity of phonetic symbolism effects

What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

Communicating product size using sound and shape symbolism

Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions

Names versus faces: examining spokesperson-based congruency effects in advertising

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Applying service logic to education: the co-creation experience and value outcomes

Children's participation in brand-based social networks: examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend

Measuring motivations for popular music concert attendance

The impact of age on consumer attachment to celebrities and endorsed brand attachment

When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis

White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings

Antecedents and consequences of children's brand community participation: a replication and extension study

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

You see froot, you think fruit: examining the effectiveness of pseudohomophone priming

Antecedents and consequences of participation in brand communities: A literature review

How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

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