Showing items 1 - 20 of 32

Your selections:

'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation

A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Antecedents and consequences of children's brand community participation: a replication and extension study

Antecedents and consequences of participation in brand communities: A literature review

Applying service logic to education: the co-creation experience and value outcomes

Children's participation in brand-based social networks: examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend

Communicating product size using sound and shape symbolism

Concert attendee behaviour: the influence of motivations, fan identification and product involvement

Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour

For all to see: social risk and observable complaining on Facebook

Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions

How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Measuring motivations for popular music concert attendance

Names versus faces: examining spokesperson-based congruency effects in advertising

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

Promoting authenticity through celebrity brands

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

Revisiting the automaticity of phonetic symbolism effects

  • Disclaimer
  • Privacy
  • Copyright
  • Contact
  • Deposit