Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations
- Creator: Ilicic, Jasmina , Baxter, Stacey
- Resource Type: journal article
- Date: 2014
Revisiting the automaticity of phonetic symbolism effects
- Creator: Baxter, Stacey M. , Kulczynski, Alicia , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2014
What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
- Creator: Baxter, Stacey , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2014
Communicating product size using sound and shape symbolism
- Creator: Baxter, Stacey M. , Ilicic, Jasmina , Kulczynski, Alicia , Lowrey, Tina
- Resource Type: journal article
- Date: 2015
Names versus faces: examining spokesperson-based congruency effects in advertising
- Creator: Ilicic, Jasmina , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2015
Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type
- Creator: Rayner, Ethan , Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2015
Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships
- Creator: Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2015
Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
- Creator: Baxter, Stacey M. , Kulczynski, Alicia , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2016
The impact of age on consumer attachment to celebrities and endorsed brand attachment
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2016
When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis
- Creator: Kulczynski, Alicia , Ilicic, Jasmina , Baxter, Stacey M.
- Resource Type: journal article
- Date: 2016
White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2016
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
- Creator: Kulczynski, Alicia , Ilicic, Jasmina , Baxter, Stacey M.
- Resource Type: journal article
- Date: 2017
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
- Creator: Baxter, Stacey M. , Ilicic, Jasmina , Kulczynski, Alicia , Lowrey, Tina M.
- Resource Type: journal article
- Date: 2017
You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
- Creator: Baxter, Stacey , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2017
How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising
- Creator: Ilicic, Jasmina , Kulczynski, Alicia , Baxter, Stacy M.
- Resource Type: journal article
- Date: 2018
May the force drag your dynamic logo: the brand work-energy effect
- Creator: Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2018
Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
- Creator: Ilicic, Jasmina , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2018
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments
- Creator: Baxter, Stacey M. , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2018
Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2018
Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments
- Creator: Kennedy, Amanda , Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2019