You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
- Creator: Baxter, Stacey , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2017
White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2016
When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis
- Creator: Kulczynski, Alicia , Ilicic, Jasmina , Baxter, Stacey M.
- Resource Type: journal article
- Date: 2016
What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
- Creator: Baxter, Stacey , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2014
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
- Creator: Baxter, Stacey M. , Ilicic, Jasmina , Kulczynski, Alicia , Lowrey, Tina M.
- Resource Type: journal article
- Date: 2017
To meet or meat? homophones in advertising encourage judgments and behaviors in children
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2019
Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships
- Creator: Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2015
The impact of age on consumer attachment to celebrities and endorsed brand attachment
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2016
Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2018
Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type
- Creator: Rayner, Ethan , Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2015
Sinfully decadent: priming effects of immoral advertising symbols on indulgence
- Creator: Ilicic, Jasmina , Brennan, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2020
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments
- Creator: Baxter, Stacey M. , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2018
Revisiting the automaticity of phonetic symbolism effects
- Creator: Baxter, Stacey M. , Kulczynski, Alicia , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2014
Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
- Creator: Ilicic, Jasmina , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2018
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
- Creator: Kulczynski, Alicia , Ilicic, Jasmina , Baxter, Stacey M.
- Resource Type: journal article
- Date: 2017
Names versus faces: examining spokesperson-based congruency effects in advertising
- Creator: Ilicic, Jasmina , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2015
May the force drag your dynamic logo: the brand work-energy effect
- Creator: Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2018
Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2019
How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising
- Creator: Ilicic, Jasmina , Kulczynski, Alicia , Baxter, Stacy M.
- Resource Type: journal article
- Date: 2018
Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations
- Creator: Ilicic, Jasmina , Baxter, Stacey
- Resource Type: journal article
- Date: 2014