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You see froot, you think fruit: examining the effectiveness of pseudohomophone priming

What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships

Revisiting the automaticity of phonetic symbolism effects

May the force drag your dynamic logo: the brand work-energy effect

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments

Communicating product size using sound and shape symbolism

How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings

To meet or meat? homophones in advertising encourage judgments and behaviors in children

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

The impact of age on consumer attachment to celebrities and endorsed brand attachment

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Names versus faces: examining spokesperson-based congruency effects in advertising

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations

Sinfully decadent: priming effects of immoral advertising symbols on indulgence

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments

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